Have you ever thought about how and what we do each day has externalities associated with it? Mostly negative, because we are evolving into creatures that are aware and conscious but also ravening and fast moving. With this cutting edge competitive lifestyle and the urge to keep up, we sometimes forget when and where we belong to, and how important it is to preserve our roots. Our roots and the environment we live in is in a continuous threat of deteriorating, and one of the main reasons for this is plastic usage and disposal. Now, when we think objectively, we realise that plastic has become an almost indispensable part of our life because of its easy availability and affordable prices. Fortunately, this problem is not dispensable.
Why you should offset your plastic consumption?
Let’s say that you score 11/50 on a math test. Now you have two options when you get back home from school- surrender to your parents and admit that your performance wasn’t the best, or cushion the blow by saying that the topper also scored a 25 on 50, so you’re relatively better than you think. Most of us would do the latter, right? In a similar way, continuous efforts are made, trying to cushion the blow of the harmful effects of plastic consumption by picking, segregation and recycling it, basically offsetting post consumer plastic, instead of straight away trying to switch to an alternative (say like glass) because that could be drastic and far fetched.
What impacts does offsetting plastic usage bring on the ground level?
Very vaguely, you would think it betters the environment and that is why we are doing it, right? But when we look at it at a grassroot level, we see that the positive side to it has multiple facets and not just the betterment of the environment. The following are the pillars of growth that come along-
Ragpickers and recyclers are able to procure profit from types of plastics that were left otherwise.
A more conscious mind and higher quality lifestyle choices come about naturally by switching to plastic neutral brands or brands that use recycled plastic.
All the territorial benefits clubbed with the finances and cultural spheres, lead to a better standard of living and quality of life.
In layman terms, plastic neutrality means recycling an equivalent amount of plastic from the environment as much as an individual or brand puts out.
What is beyond plastic neutrality?
The problem of plastic wasn’t created right away. It’s a problem mounting everyday and bringing us closer to the end- a 21.8% increase in consumption of plastic every year. In 2019, about 60% of all the plastic that India produced was being recycled but over the last three years, this figure has been improving, but again, the consumption figures are on the rise too. Researchers estimate that more than 8.3 billion tonnes of plastic has been produced since the early 1950s. Offsetting your plastic footprint in the near future is the way to go. We anticipate that a mandate for all companies to comply with such standards will also be in place super soon.
How to solve this problem and verify the credibility of the impact?
So if plastic cannot be cut at it’s starting point, at least it must be cut at it’s ending point in the supply chain. Multiple internal and third-party checks and balances are done by companies to ensure verifiable impact creation. Each of the initiatives are in compliance with the Plastic Waste Management Rule 2016 set by CPCB and respective SPCBs. Brands are provided with solutions that cause a positive climate change and consumers are made plastic conscious by involving them in the process. Environmental action is made available at the ease of a click and without any primary changes to ones lifestyle.
About the author:
The Disposal Company was born to offset post-consumer plastic waste for a better and more sustainable future. The concept of plastic neutrality in the APAC region was introduced by them and are one such company in India that certify plastic neutrality for brands. They provide the Seal of Sustainability and help recover plastic waste with the funds.